Ai to Highball
Have you ever interpreted an image in a completely different way as a friend or family? What might influence such different interpretations? What is Social Semiotics? Who Discovered it? Why is it Important? According to this week’s lecture, social semiotics is the study of signs and symbols as a part of social life. This idea was developed by Michael Halliday, who proposed the idea of social semiotics, which was then further built upon by Gunther Kress. Social semiotics is important as it transcends language barriers and represents ideas and concepts that would be difficult to get across using words only. What are Some Rules Associated with the Methodology? Vertical Positioning: The top of an image represents ideals and aspirations while the bottom represents reality and known facts. Horizontal Positioning: The left side of an image represents known, given information while the right represents new, unknown information. Composition: The arrangement of visual elements cha...
